He said it's likely that in the next 15 to 20 months that areas like New York, California and D.C., in which there are many Shake Shacks, will transition to a $15 minimum wage. In order to hire the best staff, Garutti said the company will be paying workers at this location a minimum of $15 an hour. "We get the best people and the best hospitality. "It's really a guest-centric strategy," he said. Garutti said the newest digital elements allow the kitchen staff to focus on the food and the front of house staff to focus on the customer. Garutti, who worked as a restaurant manager for Meyer at the time, said many employees were scared that by adding this technology they would be alienating their guests. In 2001, he began integrating digital reservation service OpenTable into his restaurants. Shake Shack's digital innovations are not out of character for Meyer. The company was unable to provide renderings or photographs of the Astor Place location, which is currently under construction. The new Shack will have a similar dining room and waiting area as traditional Shacks, he said. This way customers are no longer tethered to the restaurant while their food is being prepared, Garutti said. ![]() In addition, instead of the traditional Shake Shack buzzer, diners will receive a text from the restaurant letting them know when their food is ready. Garutti said many customers still pay with cash in its restaurants, but the company wants to see if removing that option will make the dining experience more seamless. In addition to streamlining the back of house operation, the Astor Place Shake Shack will not accept cash. Orders will go directly to the kitchen, which has been rearranged to "eliminate friction time," Garutti told CNBC.Įliminating "friction" is a big piece of this new Shack location. Manning these kiosks will be "hospitality champs," Shake Shack employees who specialize in making customers' time in the restaurant as seamless and enjoyable as possible. Instead, guests will use digital kiosks or their mobile phones to place orders. Located in Astor Place, this Shake Shack won't have a cashier's counter. Personal Loans for 670 Credit Score or Lower ![]() Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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